Our Methodology

"Anything that will not sell, I do not want to invent."

     Thomas Edison

Precise Market Engineering is based on proven quantitative techniques that we regularly update based on our continuous R&D into:

• Innovation diffusion and market demand modeling
• Economic utility and value-in-use modeling
• Customer value mapping and outcome analysis
• Competitive analysis using multinomial logit models
• Coherent market segmentation using affinity analysis of customer objectives
• Stochastic risk analysis
• Strategic analysis frameworks
• Classic market-driven management and total quality systems

Precise Market Engineering uses engineering discipline to determine when and how to apply these advanced methods to your situation:

• Applied - Practical techniques you can use, not theoretical concepts
• Proven - Best-Practices that have been proven to work in industrial marketing
• Quantitative - Statistical methods that measure customer value, preferences, etc.
• Fact-Driven - Promotes alignment and fact-driven decision making
• Actionable - Supports progressive implementation with incremental benefits as you go
• Repeatable - Promotes sustainable knowledge transfer and continuous process improvement
• Measurable - Makes your marketing processes manageable and effective.