Customers are your only source of positive cash flow
Superior inventions are irrelevant if customers don't buy enough for your business to succeed.
The key performance indicator for innovation is not found in the lab, but in the wallets of your customers.
Taking the time to better your customers' needs can result in 4x higher revenue capture for the same level of sales and marketing spending. Hard to believe? See for yourself in a case study of this in the software products industry.
How do you know when you understand your customers well enough? When you can actually measure the values that they care about when buying your solution.
We can help you attain that level of market precision.