Who We Are


What We Do


How We Do It


Why It Works


More Information


Where To Reach Us


How Compelling Is Your Offer?

Your customers buy products to fill their business needs − but they can't afford to solve all their problems.  Customer spending is prioritized and your products and services are evaluated only against their top needs.

We align your products with your customers' business drivers to create a compelling reason to buy. Our impact is best expressed by one of our recent clients:

"Since the release of the 3.0 product, every prospective customer that has evaluated [our product] against other network monitoring products has selected our product as the base for the growth of their services business."

Are you selling what your customers want to buy?

The following quote is from an end-customer of a product that we helped bring to market last year:

“This is the product we have been waiting for. Every feature improves customer responsiveness, efficiency, and profitability...”

Are you really market-driven?

Most companies simply ask customers what features they want to see in a product.   This rarely exposes value drivers because the question is already framed by your product context.

Our methodology uncovers the real needs of your customers.   Gain true competitive advantage by quantifing customer value drivers.

Our sales acceleration solution occurs in 3 phases customized to fit your situation:

  1. Evaluating your market reality.
  2. Quantifying customer values in your market.
  3. Developing a compelling value proposition.
Click here to download a fact sheet on how we can help you accelerate sales.

Back

Create Value For Technology,
Contact The Lanigan Group